protea – empowering ethical entrepreneurship

We strengthen your effectiveness. With structure within the company and visibility on the market.
Internally through coaching, team development, and clear processes. Externally through strategic marketing and clear positioning.

Value-based work forms the foundation of our services:

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Your path to modern and effective leadership

We empower you as a leader

With our empowerment approach, we enable managers to develop their full potential. Our strategic coaching and training programs promote your leadership skills, strengthen your resilience, and support you in sustainably improving cooperation within your team. We place a special focus on the requirements of modern leadership: agility, purpose-driven action, and mastering new working environments.

Our offer for executives is diverse and customized

Additionally we offer coaching sessions tailored to your needs. Contact us without obligation to learn more and find the right coaching for you.
Our offer on the topic of executive coaching.

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Why us

With protea, your company will be clear internally and visible externally.

No empty phrases. No detours. We only deliver what works for you and can be applied immediately.

Online, hybrid, or on-site? We are flexible and adapt to your everyday work routine.

With our price slider, you only pay what fits your budget within a clearly defined price range. Your growth should not be hindered by budget constraints.

Thinking economically while acting in a values-based manner is our passion. We combine your attitude with a smart strategy for sustainable success without self-denial.

Your collaboration – resilient and collaborative

We make you strong as a team

Our training and coaching programs target key areas for team growth: Together, we develop strategies that strengthen your collaboration, promote your team resilience, and support you in making targeted use of the opportunities offered by remote collaboration.

Our team empowerment services are always tailored to your individual needs and context.

We promote strong team dynamics, optimize collaboration, and create an inspiring environment for co-creation. Our training and coaching services help you to surpass your limits as a team and develop innovative solutions together.

Your values and vision: the foundation for sustainable success

We make you strong as an organization

We work with you to create structures and processes that bring your vision to life and make your organization fit for the future. Our workshops and coaching sessions are based on the principles of New Work and are purpose-driven. Together, we develop approaches that promote your economic success while strengthening your social impact.

Our strategic coaching services are as diverse as the challenges small businesses face. Thanks to our network of experienced experts, we can respond to your individual needs and support you with comprehensive solutions that enable sustainable success.

Our sustainable organizational development services align with your existing resources, building on strengths and fostering growth where it matters most.

Our range of services is diverse and tailored to your needs. With modern solutions, we support you in implementing sustainable team building. We are happy to provide you with a no-obligation consultation.

„Working with Mona Nielen enabled us to explore new areas of leadership, topics that we, as ‘insiders,’ don’t perceive in comparison: interior design, meeting culture…

The training sessions were very practical and showed that good leadership often only requires subtle adjustments. We enjoyed working together with great pleasure and trust in the design and reflection phases.“

Jürgen Schillings, Head of department | BARMER
We are a company characterized by technical expertise and were initially somewhat skeptical as to whether the Radical Collaboration workshop was the right decision for us. It was a complete success for the entire management team and has brought us a long way forward as individuals and especially as a team in terms of mutual understanding, respect, and communication.“
Managing Director, Company in the plant engineering sector

„Mona Nielen conducted several coaching sessions at our company. Thanks to her concepts and her ability to respond in the moment to an important new insight, we were able to establish sustainable structures that have significantly improved collaboration. I am also grateful for the one-on-one coaching sessions for me as managing director, which I can highly recommend to any colleague seeking personal development.“

CEO, Sociocultural Center

“A very enriching workshop. Mona Nielen worked with our team in a very appreciative and needs-oriented manner. The results were concrete and helpful for our further collaboration as a team, and a positive change is clearly noticeable.”

Christiane von Websky, Head of Department | Stiftung Mercator

Make your company visible

Strategic marketing

Successful marketing has a long-term impact and requires more than just an attractive appearance. It needs a clear, sustainable strategy. Not every measure is suitable for every situation. That is why we analyze together which approaches truly fit your company.

We support you in increasing visibility through search engine marketing, in strengthening customer loyalty with email marketing, in building or optimizing your web presence including web design, as well as with targeted employer branding measures to strengthen employee retention and reduce turnover. Our goal is to develop and implement the right marketing solutions for your specific needs.

Our marketing experts come together just for you

protea supports small businesses, organizations, and social initiatives in becoming more visible in the digital space.

To achieve this, we combine the know-how of experienced marketing professionals who understand their craft and work together specifically to advance your project.

Our shared understanding: visibility should not be a privilege of large corporations.

The protea formula for success

The 7 protea Ps integrate marketing and organizational development. Our framework to strengthen your effectiveness through structure within the company and visibility in the market.

Your purpose describes the reason why your organization exists, your “why.” What do you want to bring into the world? What impact are you striving for? What is your mission?

Your positioning describes your uniqueness in relation to the context in which you operate. What sets you apart (from others/competitors)? What are your core characteristics?

Principles are the fundamental guidelines that determine your actions. What values form the basis for your decisions? What are you unwilling to compromise on?

Profit is not your purpose in itself, but merely the means to continue to exist, like gasoline for a car. What is your business model? How do you make a profit?

The people you interact with are your greatest asse, be they your employees, partners, or customers. Who are your “people”? What do they need to develop further?

Your company is defined by how you act. Processes are structured and coordinated actions. What are the most effective and simplest processes?

Your portfolio includes all your services and products. What added value do you offer your customers? What is your expertise?